Are you interested in knowing how to grow your small business? COVID vaccination rates are increasing globally which means that restrictions regarding social distancing and self-isolation have started to ease. As these restrictions start to ease, companies have more freedom in terms of what they can do and how they can do it. This being said, 2022 will be the year of opportunity, and small businesses all around Australia will see a major spike in the months to come.
Given the forecast in growth, what should business owners do to head in the right direction for growth?

1. Know who your Customers are

Do you know that 76% of marketers fail to use behavioural data for online ad targeting?
It is often a common mistake that business owners focus too much on competition and forget about their customers. The customer needs to be at the core of your business. All products and services should reflect their needs and interests.
Some key areas of demographics to focus on include.

  • Age Range
  • Gender Identity
  • Location
  • Employment

Once these key areas have been addressed, it makes it easier for businesses to focus in on developing products/services that meet the current market demands.

2. Improve Customer Service

Providing your customers with exceptional service is a way of making them feel appreciated by your business. In addition to making your customer feel appreciated, consumers are 71% more likely to recommend a business to others if they are happy with the service they received. The main goal with customer service is to resolve any issues your customers might have by making them feel valued – This is achieved by addressing the issues straight away.

3. Develop Your Social Media

Utilising Social Media to its maximum ability can be a challenge but, once achieved, holds significant opportunity. Currently, 53.6% of people have a social media account, and being able to access this large amount of people is a bargain! Some ways to develop your business on social media include:

  • Reading / Replying to Comments.
  • Create an Online Store / Home.
  • Interact with Influencers.
  • Inform Your Customers About Discounts / Events.
  • Motivate Customers To Buy More.
  • Get Your Name Out There.
  • Show Off Your Fancy Certifications You Just Achieved With ISO Brisbane.

This list could go on forever, but these are the main key areas to build a foundation.

4. What Are Your Competitors Doing?

As a small business owner, it is key that you learn from mistakes and not necessarily only your own. Your competitors are in the same sector as you and share a similar target market. You can use this to your advantage. You can analyse what approach your competitors have taken and what factors were successful, and what not so much. Subscribing to their newsletters or attending their events, and keeping a close eye on their social media platforms is a good way to keep ahead of the curve and see the current trends. In addition, there are many online companies which can do a more in-depth analysis into what your competitors’ strategies are.

5. Get Certified

Have you heard of https://growensemble.com/conscious-consumerism/#The_Rise_of_Conscious_Consumerism? This is how consumers are now more interested in where their products are coming from, i.e. Australia, and what type of company they are purchasing them from. This type of consumer will become more common as time goes on.
A simple way a business can satisfy this form of a consumer is through appropriate certification. For example, a manufacturing company with an ISO 14001 certification would imply that it is taking all measures to reduce its overall waste production and is making an effort to look after the environment.
Not only will certifications help you draw in more consumers, they will also help you increase your company’s marketability, reputation and credibility.
To learn more about certifications and growing your small business, call us today at ISO Brisbane.